Jay Hill Announces $42,500 in Federal
Support for ‘Branding the Peace’
Friday, May 26, 2006
FORT ST. JOHN – The Government of Canada will provide
$42,500 in funding to support the Branding the Peace Country
Association in their efforts to attract foreign investment.
The Community Investment Support Program (CISP) announcement
was made on behalf of Minister of International Trade and
Minister for the Pacific Gateway and the Vancouver-Whistler
Olympics, David Emerson, by Jay Hill, Member of Parliament
for Prince George-Peace River.
“The Branding the Peace Country Association is
actively working to attract, retain and expand foreign
investment,” said Hill, adding that the project
will not only encourage investment, but also enhance the
capacity of businesses in the Peace Country to deal effectively
with investors. “Such efforts offer tremendous benefits–bringing
new technologies and capital to companies in Peace Country
communities and creating jobs and wealth for area residents.”
Currently headquartered in Dawson Creek, BC, the Branding
the Peace Country Association is dedicated to developing
and promoting strategies that encourage a marketing advantage
for the Alberta and British Columbia Peace Country of
Canada.
The CISP funding will help with three Branding the Peace
Country Association projects. The first is an analysis
of the logistics/transportation issues in the region to
enhance product shipping and movement. The Association
will also develop a web portal to showcase the region’s
potential and increase awareness of the Peace Country’s
competitive advantage to foreign markets. Finally, it
will identify foreign investment targets and develop corporate
profiles and a contact database.
Across Canada, 138 projects will receive funding totalling
$4.8 million through the Community Investment Support
Program (CISP). CISP helps communities to develop business
cases, plan and execute promotional initiatives, build
capacity and gain experience in investment attraction.
Under the program, communities can apply for up to 50
percent in matching funds to assist in the development
and execution of local investment attraction strategies.
Applications are evaluated according to their quality
and innovation, anticipated economic benefits, and the
level of public-private sector partnership.
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For more information, please contact:
Jay Hill, M.P. (613) 947-4524 or (250) 787-1194
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